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Following are WisDoc's assumptions about its proposed service
Assumption One
A net site providing a consumer version of a complete up to the minute multi-specialty account of all the major developed
world diseases will be highly valued by consumers.
Assumption Two
Consumers going to their doctors with this level of understanding of assured quality information will be taken seriously by
their doctor for the first time. It will be apparent to both consumers and doctor that the consumer is in a position to make
simple broad judgements about the quality of medical care he/she is receiving.
Assumption Three
Patients' access to this new comprehensive level of consumer information will drive doctors to read the corresponding
professional text.
Assumption Four
HMOs and Insurance companies are already investing in Health Information websites ( as recommended by WIM ) to reduce costs
and improve the quality of their care. WisDoc will be seen as the premier service for any insurance company to provide to
its doctors and consumers.
Revenue Model
For a per capita license fee of just $8pa an HMO has only to make savings of about 0.64% to cover its license costs.
Indications from the Blue Cross of Idaho study are that efforts to provide even basic health information to consumers
substantially reduce regular visits to doctors and emergency room visits as well.
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